Privacy Policy for Pioneer Historic Journeys
Last updated: August 2026
At Pioneer Historic Journeys (operating via pioneeres.life), we are deeply committed to protecting the privacy and security of our customers and website visitors. This comprehensive Privacy Policy outlines in detail how we collect, use, process, and safeguard your personal data when you interact with our website, book our guided tours in York, or communicate with us. We adhere strictly to the General Data Protection Regulation (GDPR), the UK Data Protection Act 2018, and other applicable data protection laws to ensure your information is handled with the utmost care and respect.
1. Information We Collect
We may collect and process various types of personal data about you, which can be categorized as follows
Identity Data: Includes your first name, last name, title, and date of birth (if required for specific age-restricted tours).
Contact Data: Includes your billing address, email address, and telephone numbers.
Financial Data: Includes payment card details. Please note that we do not store full credit card numbers on our servers; all payment processing is handled securely by our third-party payment gateways (e.g., Stripe, PayPal) which are PCI-DSS compliant.
Transaction Data: Includes details about payments to and from you and other details of tours and services you have purchased from us.
Technical Data: Includes your internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Usage Data: Includes information about how you use our website, products, and services.
Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties and your communication preferences.
2. How We Collect Your Data
We use different methods to collect data from and about you including through
Direct interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you book a tour, subscribe to our newsletter, request marketing to be sent to you, or give us feedback.
Automated technologies or interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. Please see our Cookie Policy for further details.
3. How We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Performance of a Contract: Where we need to perform the contract we are about to enter into or have entered into with you (e.g., to process your booking and provide the guided tour).
Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., to improve our services, manage our business operations, and ensure network security).
Legal Obligation: Where we need to comply with a legal or regulatory obligation (e.g., keeping records for tax purposes).
Consent: Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
4. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
5. Data Retention
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax purposes.
6. Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:
Request access to your personal data (commonly known as a "data subject access request").
Request correction of the personal data that we hold about you.
Request erasure of your personal data.
Object to processing of your personal data.
Request restriction of processing your personal data.
Request the transfer of your personal data to you or to a third party.
Withdraw consent at any time where we are relying on consent to process your personal data.
If you wish to exercise any of the rights set out above, please contact us at [email protected]. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
7. Third-Party Links
This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
8. Changes to the Privacy Policy
We keep our privacy policy under regular review. This version was last updated in August 2026. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Contact
Questions about this policy can be sent to [email protected] or by post to Pioneer Historic Journeys, 15 Stonegate, York, YO1 8AW, United Kingdom.